65: Workshops with Lisa Kagan of Family Heirloom Arts

Workshops serve clients and creatives, and help to build a personal history business

Family Heirloom Arts offers the usual range of services to its personal history clients: interviewing, writing, editing, photo management. But its founder and owner, Lisa Kagan, takes things a step further by inviting clients to create their own personalized artwork to illustrate their books.

That's just one of the things that makes Family Heirloom Arts unique. In this interview, we talk about:

• Lisa's roster of workshops and retreats, and how she leverages established organizations such as the library to market them
• the difference between outcome-based and process-based workshops and retreats
• how fans of her workshops sometimes turn into personal history clients
• a good place to start if you're just getting going with workshops

We also talked about Family Heirloom Art's upcoming weekend retreat, Self Portrait of the Inner Landscape: Exploring Personal Mythology Through Writing and Mask Making