What the initial sales call should look like (but didn’t) In episode 7, I talked about what an ideal initial sales call looks like, everything from the planning session to the sales conversation to the review afterwards. Today I’m going to dissect an actual sales call I went on and show you what worked, what […]
What the initial sales call should look like Today I want to talk to you about how to make the most of your initial sales call, that all important meeting that will either get you that new project, or won’t. This is going to be a two-parter. In this first episode, I’ll talk to you […]
Reminiscence and Life Story Work Class for Personal Historians and Life Story Writers I haven’t personally worked with the good people at the International Institute for Reminiscence and Life Review at University of Wisconsin, but several of my fellow life story writers have, and they give it high praise. If you’re interested in earning a […]
Meet marketing guru Dhyan Atkinson New York Times-featured marketing guru Dhyan Atkinson studied psychotherapy for six years before opening her own practice and realizing she needed more than excellent skills to grow a business: She needed to learn how to find clients. After studying all she could about marketing and selling, her newly acquired skills converged with […]
Meet Tim Vandehey, ghostwriter extraordinaire. Over his fifteen year career, he’s written 55 books for his client-authors—and a couple of his own. He’s hit the New York Times bestseller list, and one of his books recently won a coveted Axiom award. Join us as we discuss how his practices and procedures can improve our own […]
For today’s article, I reached out to Mary Harper, indexer of print and ebook publications. An experienced professional with over 600 indexes to her name, Mary gives us the lowdown on a piece of back matter that, like good health and youth, we don’t appreciate until it’s missing.